Connecting a brand story with its identity
Aris & Totell are master storytellers, from brand experience and storywriting, to purpose-driven workshops. They are master marketeers, helping brands find their words and helping them to connect with the right audience.
The business problem
But after a year of telling other brands’ stories, it was time to tell their own. Aris & Totell needed a new brand identity that matched their story and that would truly bring their brand to life.
They are all about the power of stories and how they can create connections. Between storyteller and his/her audience, between play and pause, between words and actions. Inspired by Aristotle, the founder of the art of reasoning, these storytellers of the 21st century wanted to give credit where credit is due. Because what’s in a name.