CÔTES DU RHÔNE

 

We kicked off autumn 2019 with  Côtes Du Rhône  and an exclusive Wine & Dine event. The challenge? Make millennials fall in love with the luscious wine brand. We got to thinking and decided that the one way to connect young people with Côtes du Rhône, was to involve their idols. So we hosted a night full of good wine, good food and good company for foodies and influencers.

On October 1st, Belgium’s finest gathered at  SANBA , an inspiring co-working space in Antwerp. We had a full house and spoiled every guest with amazing appetizers bij Dirk Druijts and a hand-picked selection of Côtes du Rhône wines. Vicky Corbeels, a renowned Wine Lady, gave the wine lovers some insight into the brand.

 

Thanks to our young audience, we successfully reached millennials. A whole new generation is now ready to embrace Côtes du Rhône as their new favourite wine brand. We’ll drink to that!

 

 

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Brand activation, Campaign, Design, Influencer-marketing