Nothing could make your pet happier than extra treats. While working with pet food retail chain, MAXI ZOO , we handed out “party bags” at rail stations across Flanders for people to fill with free pet snacks.
Our simple experiential approach involved minimal set-up with simple helium balloons and friendly brand representatives. Since the bags could only be filled inside Maxi Zoo stores, the goal was to convert more customers and raise brand awareness.
Of the 16.000 bags distributed, 2.500 were filled inside MAXI ZOO Stores – a very high ROI for brand awareness with a physical call to action.