SLEEPWORLD

Intro

Captivating radio and TV commercials are one of the many things we created for Belgian mattress retailer,  SLEEPWORLD . We lead their media strategy and – buying for radio, television and outdoor. Our experience boosted Sleepworld’s sales and notoriety.

Process

We purchased ad time on top Belgian radio stations, including Q Music, MNM, and Studio Brussel, as well as digital services like Spotify. Bloggers in Ghent and Antwerp were engaged, along with paid social, multi-platform display, and print advertising strategies.

Results

3 Million people were reached via traditional radio with a projected 400.000 additional listeners for Spotify.