go beyond the classical services of health insurance companies. They are the only ones in Belgium to refund wellness, to give higher returns on sports expenses and to even offer cleaning services. Combining these USP’s with the perfect momentum is a hell of a campaign.
We created a platform where Belgians could write down their new year’s resolutions. Month after month we motivated them to keep up these resolutions and reminded them of what they wanted to attain in the new year. Because everyone is determined and enthusiastic at the beginning of January. But by the end of that same month, everyone has forgotten about them. But not this time… this time you make the resolutions in a more clever way, together with OZ.
November 13, 2017