The Other Agency came up with the endless bookshelf – a smart content concept that brought the bookstore experience online. Because 85% of their community isn’t interested in Standaard Uitgeverij: they are interested in (new) books, authors and inspiration. So we brought that inspiration in an easy DIY picture format: a square bookshelf. Caption – text was just as easy as the picture – using the blurb. Because that piece of text is also part of the real-life-bookstore-experience. A long caption? Well yes, super trending on social media and easy for the social media responsible at Standaard Uitgeverij. A classic win-win.
November 13, 2017