Client: Solo
Creating dynamic stories around SOLO products requires careful planning and execution. Solo (Upfield) trusts us to develop compelling concepts for holidays like Mother’s Day, pop-up stores to launch new Solo products to influencer marketing.e brand name.
PROCESS
Ongoing demos and tastings for select influencers are conducted in an intimate setting to elevate the SOLO CRÈMEFINE product. While involving interactive elements, including tours and masterchef challenges, at well-respected gastronomic institutions like Eric Gamba’s near Brussels, we produce unique experiences for influencers. After each event, invitees receive additional Solo products to use at home.
In addition to special events, we create holiday sentiment messaging for all Solo’s offerings. When considering how much a mother is worth, we featured the rich, buttery, golden color of Solo margarine. “Your mother is worth more than gold – she deserves the very best.
