MILLENIALS RELEVANCY

CLIENT: WAASLAND SHOPPING

It’s no surprise that shopping centers need to remain #relevant to millenials and younger generations.  WAASLAND SHOPPING  in Sint-Niklaas came to us for trend analysis research, knowledge, and tools. To speak to young shoppers, we use digital platforms and hashtags like #throwbackthursdays. Hinging on industry events, like March and October’s fashion months, we engage radio and paid social media to increase the volume of each campaign.

PROCESS

 

While overseeing the entire media planning strategy, we produce roughly 4 radio advertisement campaigns a year for Waasland Shopping. Our services include granular elements like script writing. We are also  WAASLAND SHOPPING’s  creative brainstorming partner. This level of support means every campaign, contest, and special event is a collaborative effort – produced by us from start to finish.

 

RESULTS

 

The goal is to drive more customers to shop at  WAASLAND SHOPPING . We invest time and energy into bridging offline and online experiences in the most effective ways possible. As a result, one single online contest can attract more than 1.500 shoppers to Waasland.

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