We wouldn’t be Belgian if we didn’t love our fries. Luckily, we can always rely on McCain, market leader in frozen and fresh potato products. They believe that every day should be a fry-day and so they keep adding to their product range. Their newest invention? The crispiest fries you’ll ever eat: McCain’s crinkle-cut Chef Frites. Zig-a-zig Aaaaah, we say.
The challenge
After a successful launch abroad, this new addition needed to be introduced in Belgium. But how do you make these fries stand out among all the other ones available? And how do you communicate how great they are, without dissing the rest of McCain’s range? With a slogan that shares the love and striking visuals that hit the spot.
The X factor
Nothing French about these fries, because The Other Agency developed a range of Belgian marketing materials. To be used on social media and in shops. Eye-catching and mouth-watering, so everyone knows there’s a new fry to try.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPTRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.