Milk moment

Drawing inspiration from “Milk Moments” commercials, known for featuring milk drinkers enjoying the beverage in everyday life (on the move, at a bus stop, coming home from the gym, having a glass before bed), we produced complementary digital content. Our dynamic narrative evoked a unified sentiment – everyone has their own unique  “MILK MOMENT” .

Throughout the campaign, we worked with global food, drink, and lifestyle communications agency, Sopexa. They sought our digital public relations expertise to develop and share captivating stories. We supported and managed Vlam’s World Milk Day campaign and  “MILK MOMENT”  social media channels while creating positive messaging around dairy milk.

Process

We extended most of our services to Vlam, including digital marketing and social media, public relations, blogger and influencer outreach, and editorial production (copy and images). 

Results

Amplified by our influencer network, video content production team, and paid social media planning / publications strategy, VLAM’s “MelkMoment” Facebook page grew by 65% over 1 year. Top performing posts reached nearly 50.000 users. The overall campaign gained roughly 7.2M impressions.