Amplified by our influencer network, video content production team, and a paid social media planning strategy, VLAM’s “MelkMoment” Facebook page grew by 65% over 1 year. Top performing posts reached nearly 50.000 users. Overall, the campaign gained roughly 7.2M impressions.

Drawing inspiration from “Milk Moments” commercials, known for featuring milk drinkers enjoying the beverage in everyday life (on the move, at a bus stop, coming home from the gym, having a glass before bed), we produced striking digital content. Our dynamic narrative evoked a unified sentiment – everyone has their own unique “Milk Moment.”

Throughout the campaign, we worked with global food, drink, and lifestyle communications agency, Sopexa. They required our digital public relations expertise to develop and share captivating stories. While creating positive messaging around dairy milk, we supported and managed Vlam’s World Milk Day campaign and “MelkMoments” social media channels.