We made a dynamic content strategy that could reach our audience with our core message. If you have potatoes at home, an amazing dish is always waiting for you. Quick, surprising and yum!
To help spread our message, we looked for a young chef who could embody our campaign. Thijs Gelaude, the chef from Catering Cachette, became our guy. What do you say? That name doesn’t ring any bells? That’s okay. Our research with The Others actually showed that a well-known chef would only hurt the authenticity of our campaign. We didn’t want to take the commercial route: we simply wanted to show every millennial that behind every potato, there’s an original and tasty meal.
All of our ads together had a unique reach of 1,562,047 people. But more importantly: we succeeded in our mission > convincing 63% of our target group with our message about potatoes and a wowing 49% even declared the campaign had a positive influence on their consumption of potatoes.