Mccain chef frites, marketing for the happy chew

Client: McCain

The client


We wouldn’t be Belgian if we didn’t love our fries. Luckily, we can always rely on McCain, market leader in frozen and fresh potato products. They believe that every day should be a fry-day and so they keep adding to their product range. Their newest invention? The crispiest fries you’ll ever eat: McCain’s crinkle-cut Chef Frites. Zig-a-zig Aaaaah, we say.

The challenge


After a successful launch abroad, this new addition needed to be introduced in Belgium. But how do you make these fries stand out among all the other ones available? And how do you communicate how great they are, without dissing the rest of McCain’s range? With a slogan that shares the love and striking visuals that hit the spot.

The X factor


Nothing French about these fries, because The Other Agency developed a range of Belgian marketing materials. To be used on social media and in shops. Eye-catching and mouth-watering, so everyone knows there’s a new fry to try.