Everyone love fries, right? So we guess that makes us all love McCain! At The Other Agency we want to use that love for their products to support them in their above the line presence, as well online as offline. In this project, we have transformed global McCain images into a local social media ready creative concept. By adding graphical elements to the images and using short body copy, we make the picture breathe more McCain and we allow that same picture to tell the story it needs to tell. Today we support McCain in their entire digital communication, within a global framework of guidelines and value propositions.