The city of Antwerp asked us to create a campaign to promote its many libraries and their new introduced policies. The city of Antwerp wants to position its libraries as meeting points, places where everyone can learn, connect and discover. This campaign also had to promote more practical information, like new opening hours and their all new online reservation tool.
Libraries in Antwerp are innovating and that story had to be told. One that we translated into the “Your Story”-campaign. Everyone has his or her own story to tell and these libraries hold thousands of stories to be discovered. The campaign assets will be used online and offline on different city owned channels.