Throughout the “So Pure So Mix” campaign, we showcased inspiring individuals crafting and enjoying high-quality, yet simple PINEAU DES CHARENTES cocktails. With the brand in focus, we organised events like the “Battle of the Bartender,” where invitees competed for “Cocktail of the Year.” Pairing skilled bartenders with PINEAU DES CHARENTES increased brand awareness and visibility. In addition to product demonstrations and testings, we engaged online audiences via both paid and organic Facebook and Instagram strategies.